PHOTO by KAYSH SHINN
Meet Erica
If you’re like me, did you dread your fortieth birthday? Noticed your Instagram feed flooded with anti-aging ads? Annoyed with twenty-something YouTubers giving advice on aging gracefully? If your answer is “Hell, yes!” then you have come to the right place. Welcome to Facing Forty, an online community helping women in their forties solve their current beauty dilemmas with tips and strategies from a professional makeup artist who’s actually in her forties!


Recent Posts
Hello! Like you, I spent way too much time on social media during the pandemic. I went on a beauty tutorial binge on Instagram and noticed the lack of content for the average forty-year-old woman. So, I decided to change that! Welcome to Facing Forty, where I believe beauty doesn’t age!
Excuse me, have you seen my friend, Collagen? Learn how to keep your existing collagen and tips on how to generate new collagen. Hint. It's time to look beyond diet and exercise for help.
As a forty-something woman, you should ask yourself, “Do I really need to use contour?” The answer may surprise you!
Take a peek into Facing Forty’s Celebrity Skincare Series. Learn skincare tips and tricks from celebrities and the makeup pros who work with them.
Audrey Hepburn once said, “There is a shade of red for every woman.” I agree and can prove it! Let me introduce my “Red Lip Crew!” Meet a few of my incredible forty-something friends who can rock a red lip!

Popular Posts
Why do video tutorials promising fresh and healthy-looking skin always involve full coverage foundation and powder? Ew, NO THANK YOU! Sometimes the best strategy is NOT to cover up all your flaws and imperfections and simply be your 40-year-old self and glow!
Somebody called me fat, and I didn’t like it. After years of half-hearted attempts at working out, find out how I finally embraced fitness in my 40’s. I share my 5 tips on how I made fitness part of my daily routine. If I can do it, so can you!
Lately, it seems that you are the target for every wrinkle reducer, line filler, or age spot remover on the market. Don’t fall for the marketing hype! A good skincare routine should not involve 27 steps and 2 hours of your time. Facing Forty shows you which 5 products to use for healthy, hydrated skin.
Does your eyeliner disappear by lunch? Learn 3 ways to keep your wandering eyeliner in place all day.