Welcome to Facing Forty!

Say Hello to Your New Beauty BFF!


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Hi Friends! Welcome to Facing Forty, an online community helping women in their forties solve their current beauty dilemmas from me, Erica Whelan, a professional makeup artist who’s actually in her 40’s!

I know your time is valuable. You may not have a few minutes to read Facing Forty’s “Hello” blog post to learn what this website is all about. Press “play” on the video above to quickly know what motivated me to start Facing Forty and how I plan to help real women in their forties look their best for real life. It’s my mission to teach women as we grow older that beauty doesn’t age! Don’t give up! Help is on the way!

Video tutorials will be a vital part of Facing Forty. I will be posting video content. I am a one-woman show at Facing Forty. Please bear with me as I begin my journey into the world of digital content creation. The tech may be a little sketchy, but the content will be absolutely stellar! I have one quick question for you before you go. Can anyone teach me how to work a video camera? Haha! I am joking, well, kind of. Leave me a comment below or on Instagram with content ideas that you would like me to film. Tag me @FacingForty and use the hashtags #beautyhowto and #facingforty.